Kenya +254
1-Way SMS
Supported.
All outbound SMS will default to 'ClickSend' as the sender name unless a pre-registered alpha tag is used. Generic alpha tags will be blocked by the networks.
How to register an Alpha Tag
Please confirm whether the brand is a local entity or an international business. For local businesses, the registration process can be a bit complex and has one-off tariff costs for all networks of AUD 1000 converted to your local currency. If your registration is unsuccessful, we will refund the registration fee in full.
Please provide the following details for the international registration request:
- Client’s Company Name or Entity Name;
- Client’s trade license; (Official document must be provided)
- Business website:
- Purpose/Nature of the Message;
- Sample Message showing content format.
- Company Name :
- Alpha Tag: (11 characters max with no spaces)
- Type of traffic (OTP, notification, promotions etc) :
Registration ETA: 20 business days.
Regulations & Best Practices
Forbidden Content:
* 01st May 2025 * Following the directive from the Communications Authority of Kenya, we wish to inform you that, effective immediately, all gambling-related communications in Kenya will be suspended for 30 days.
It does apply to International and domestic A2P services.
This suspension applies to the submission, scheduling, and broadcasting of any gambling-related materials, including messages and shortcodes.
Any violation will result in a fine imposed on the organisation in line with the compliance regulations.
Time Restrictions
- Marketing traffic can´t be sent from 8pm to 6am. Operators can impose a fine and blocked the SenderID.
- Kenyan operators don´t require an opt out method. If a subscriber wants to stop receiving traffic from a specific SenderID,* the subscriber just dials 45695#(SENDERID), example:45695#AYOBAME*. The info about subscribers who opted out is only known to the operators.***